Our Team

Your trusted energy advisors

We are a team of energy management professionals with decades of experience who live and breathe the intricacies of the California energy market. We are passionate about helping our customers define and execute their energy strategies. We are insightful, curious, and proactive in our relationships, and our actions back up those values. We meet in person with all our customers and approach all interactions and decisions with integrity and compassion — setting us noticeably apart from energy providers focused on selling a commodity.

Ron
Ron Perry

Founder and CEO
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Barbara
Barbara Ranck-Perry

Founder and COO
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Curry
Curry Stypula

President
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Jason
Jason Martin

Director, Northern California Sales
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Nima
Nima Karimi

Director, Southern California Sales
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Carlos
Carlos Salazar

Director, Energy Services
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Lupe
Lupe Navarro

VP, Special Operations
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Peter
Peter Seith

VP, Accounting & Finance
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Scott
Scott Jones

VP, Marketing
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Brent
Brent Smiley

Director, Data & Technology
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Gladys
Gladys Dimagiba

Director, Risk
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Alex
Alex Hersch

Director, Energy Resources
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Corri
Corri Malloy

Talent Operations Partner
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We drive successful outcomes by being unbiased, strategic, analytical, and flexible.

 

Unbiased
We aim to provide an honest assessment of your energy strategy within the greater California energy market. We look at all aspects of your energy spend, including supply, delivery, and demand, to provide recommendations that align with your business and sustainability objectives. And we come back annually to show you how your chosen solutions performed, working with you to actively manage energy as a strategic asset and business lever. Your interest is our guiding light.

Strategic
Whether deciding how and when to decarbonize, how to manage costs, or how to do both and maintain reliability, too often we see California businesses and public institutions treating energy as an uncontrollable line item, separating it from the strategic operations conversation. We think differently. We work with organizations to change the approach and narrative, deeply understanding all aspects of their business, and how energy can be leveraged when helping them plan and execute their energy roadmap.

Analytical
Data is the fuel required to drive predictable outcomes. All our solutions, services, and recommendations are backed by comprehensive analytics, based on hundreds of metrics, sources, and data points, and continually monitored and updated as new information becomes available. Data includes: weather (temperature, wind, precipitation, humidity, cloud cover, etc.), environment (reservoir levels, ocean temperatures, snowpack, wildfires, etc.), energy production (natural gas, electricity, solar, wind, hydro, nuclear, imports, exports, crude oil, etc.), capacity (grid, pipelines, storage, etc.), pricing (hourly, daily, monthly, regional, seasonal, etc.), and regulations (delivery tariffs, renewable standards, resource adequacy, etc.).

Flexible
No two organizations have the same operating environment, business objectives, and/or sustainability goals. We approach every client independently, tailoring solutions, services, and recommendations to their unique needs.